WTF is Startup Fundraising anyway?! Part 2: Know who you’re talking to…

Raising investment is hard. But I believe it’s hard because people follow too much advice on *how* to raise money, instead of asking for advice on *why* people invest in startups in the first place. it’s a big topic – obviously – and this is only a few minutes. In these few minutes, I speak to one categorisation of investor psychology – experience. It defines the conversation if many ways, and allows the founder to build a bond around common ground. If there’s something you may want to know, or have any questions at all, just plonk them in the comments,